As an intern at Fallon, I was given the chance to develop a print campaign for the Citi Simplicity card. The key benefit was no late fees. The awesome part was that we were the only team on the project. Our executions dealt with the many reasons you might be paying late. Much to my regret, the strategy as well as the media shifted out from under us. Too bad. I still like what we came up with.

Hard to tell in the sketch, but this man's eye glasses are igniting his bill.