52-Week Vacation

As part of a recent pitch for the Utah Office of Tourism business, we came up with a promotion to send a couple on a year-long vacation to Utah. The point being, there's something awesome to do in Utah 365 days a year, thus marrying the winter and summer brands. The plan was to upload a video of a new activity every week to the 52-Week Vacation website and to promote it heavily through social media and TV. Unfortunately, we didn't win the business. But I stand by the idea.

This is the contest logo.

This is the contest logo.

Mock-up of a fully responsive website.

Mock-up of a fully responsive website.

Website in action.

Website in action.

Low Tech Solutions

As part of a campaign to promote a temporary exhibit featuring animals built out of Legos at Utah's Hogle Zoo, we shot a few TV spots on a super shoe-string budget. A special logo was designed to look like it had been constructed out of Lego bricks and we thought the end of the spots were begging to show a stop-motion build. Unfortunately, to do it right would've probably doubled our costs. The gif above shows the solution. I spent hours deconstructing the final artwork of the logo and Photoshopping it to look as if it had been shot in stages.

When your budgets are really small, you've got to get creative.

When your budgets are really small, you've got to get creative.